The rapid development of technology in recent years makes digital marketing become essential. Therefore, there are more and more digital marketing tools which can support in increasing business revenue.
What is digital marketing?
Digital Marketing is a marketing method for products or services that marketers use all electronic devices or the internet to reach customers. The final purpose is increasing marketing effectiveness for businesses. The most commonly used tools are search engines, social networks, email or websites to connect current and potential customers. In other words, digital marketing is all marketing activities which are performed via technology.
Top Popular Digital Marketing Tools that you should know
1. SEO (Search Engine Optimization)
SEO is the process of optimizing your website to get higher rank in search engine results. Thereby, you increase the number of traffic for your website. Channels that benefit from SEO can be websites, blogs, and videos.
With SEO, marketers will make a lot of efforts to build websites, blogs, videos, etc. You need to create creative content with appropriate keywords to attract visitors. Moreover, you need to backlinks to increase web traffics. SEO is one of the most popular types of digital marketing although it takes a great deal of time. With the convenience of internet, customers tend to find reliable suppliers via online search engine.
Fortunately, there are digital marketing tools which can help you increase traffic for your websites or videos automatically.
2. PPC (Pay-per-click)
PPC (Pay per click) is a type of digital marketing that marketer will make payment for each click to their advertisement. To be more specific, when people search for products or services, your ads will be placed on priority (top) position. When a person click on your ads, they will visit your website, then you pay a fee for the search engine platform owners. In other words, PPC is paying for web traffic.
The most common search engine platforms that marketers use PPC are Google Adwords and Bing Ads.
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3. Social Media Marketing
Social Media Marketing is doing marketing via social platforms like Facebook, Twitter, Instagram, etc. Billions of people join, discuss and search for information of every products or service on social networking everyday. A social media platform is a idea space to advertise your products or service.
Social Media Platform owners can follow and collect users’ interests as well as customers’ need. Therefore, many businesses’ owners are build their brand, increase influences and gain consumers’ trust via social networking.
To be more specific, there are several ways for marketers to increase your influences on social media platform
With Facebook, you can build Fanpage, increase followers, good reviews as well as likes, comments, etc to increase influences and gain trust. Also, marketers can run ads on Facebook, customers will be see your advertisement when they using Facebook or Messengers.
>You may be interested in How to increase Facebook followers, likes, comments automatically?
4. Content Marketing
Content Marketing is a good method for marketers who love writing and creativity. You need to create content which provide information about products or services by telling story or sharing opinions. To be more specific, you can post on Blog, produce video or postcard, etc.
The purpose of content is not only provide information, it also helps you gain trust from readers. Then they will consider you as a good suppliers when they make purchase.
5. Email Marketing – the simplest digital marketing tool
Companies use email marketing as a way of communicating with their current customers and leads. Emails which had been sent consists information about products/ service, promotions, etc. Moreover, email can be used to invite customers to a event or direct people to a business’s website.
> Refer to The Best Mass Email Sender Tool
The common types of emails you can send in an email marketing:
- Blog subscription newsletter
- The emails direct visitors to the website to get something free
- Customer welcome email
- Promotions for loyal customers
- Customer care service.
Furthermore, there are other types of Digital Marketing such as Affiliate Marketing, Mobile Marketing, etc.
Thank you for following this article, we hope digital marketing tools will be useful for you.
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